Influencers have created a following for themselves through their postings, videos and statements within social networks. Often, they have also established themselves as trustworthy experts on a particular issue. But most importantly, they have a voice that is heard!
 
People with a very large reach are worth their weight in gold for marketers - if they can be won over to market their own product! When these so-called "influencers" spread company messages digitally, the company in question can benefit enormously!